social mediaTripAdvisors TripAdvisor has unveiled Social-Assisted Travel, enabling members to get relevant recommendations and inspiration by following friends and travel experts they trust, including publishers, brands and social media influencers.Over 500 Launch Partners are now in Beta, including National Geographic, the Travel Channel, Business Insider, GoPro, PopSugar, The Knot, Giada De Laurentiis, and Travel Babbo, plus local Australian influencers including Lauren Bath, Tyson Mayr, The Blonde Nomads and Ko Travellers. The new site and mobile experience, launching later this year, will become the most personalised and connected travel community, inspiring and empowering individuals with social assistive tools to plan and book better, with relevant advice and information from people and experts they trust. The new TripAdvisor expands its community beyond travellers to also include brands, social media influencers, publishers and friends. Travellers can follow and connect with individuals or content creators who share information that is relevant to their interests. TripAdvisor members will be able to create and view inspirational and helpful new forms of content including photos, videos and articles. Members will also have the ability to create “Trips,” which can be in-depth travel guides, itineraries or simple wish lists of things to do while travelling. Trips can be made private and saved for personal use or shared with the community to inspire and help others. When a member logs onto the TripAdvisor app or site, their homepage transforms into a personalised feed of information. When searching a particular destination, the feed automatically narrows the scope of the information displayed to that particular geographic location. For example, members planning a trip to Paris may see a food critic’s article on the best restaurant in the city, an influencer’s travel guide of “must-do’s,” and a friend’s review of a new hotel near the Eiffel Tower.Click here to learn more. “TripAdvisor is poised to disrupt the travel industry once again as we create a more personalised and connected community,” said Stephen Kaufer, CEO & co-founder of TripAdvisor. “The new TripAdvisor is the one travel site that brings together social-assistive tools, amazing content and our existing booking capabilities to merge the joy of planning and discovery together into a single experience. We are assisting our members at each step of their journey as we become a more personalised, inspirational and useful TripAdvisor.”The new TripAdvisor site and mobile experience is set to come out of beta and launch globally to the public later this year across all markets and languages where the company operates.